A new Israeli development, unique in the world, guarantees alertness and sharpening of senses during the day and night, for drivers, students, soldiers, doctors and anyone who feels tired or exhausted
Life in the 21st century is not easy, we must keep up with the dizzying pace at which the world marches and manage to perform dozens of actions every day in order to meet the minimum that modern life demands of us. This longevity has created a need for mass consumer products such as energy drinks and various energy snacks to provide the body with the strength to continue working and stay alert.
Following the increased demand for these products in Israel and around the world, a new Israeli development managed to reduce all drinks and snacks to one tiny tablet. Revive Genesis Ltd. recently launched "Re-Focus", a coffee tablet approved by the Ministry of Health in Israel for consumption as a nutritional supplement (by chewing or swallowing). Each tablet contains less than 2 calories and its use makes it possible to overcome fatigue and exhaustion.
Taking Re-Focus causes the body to "wake up" immediately for about 3 hours. "The tablet is a smart and concentrated combination of caffeine and taurine, in a special composition that immediately stimulates the body," Daniel Luria tells the scientist website. According to him, beyond the immediate effect, Refocus has a long-term effect, "drinking a cup of coffee causes a crash after about an hour, using the tablet creates an effect of a gradual decrease in energy, hence its effectiveness."
The unique product developed in Israel is especially recommended for drivers who travel late, in the morning, or on long trips - vigilance on the roads can save lives. But the product's target audience is very diverse - students who want to stay alert and focused, doctors who work long hours, office workers, athletes, and many more.
For years there was great uncertainty about the safety of caffeine use. Due to the very widespread use of caffeine in the USA and Canada, the need arose to scientifically test the safety of its use. After years of thorough research, under the examination of very broad populations of patients, we know with complete certainty that caffeine consumption in moderation is not dangerous or harmful and can even have beneficial properties for certain populations. The American Ministry of Health (FDA) defines a safe amount for daily consumption for a healthy person as 1000 mg, the Ministry of Health in Israel recommends no more than 300 to 400 mg of caffeine per day, a Re-Focus tablet contains only 200 mg of caffeine and it is recommended to consume up to Two tablets a day.
The Israeli development has great potential because of the unique niche, the wide target audience and the availability of the product - "simply put in a bag and take anywhere", as the company says. Revive Genesis intends to expand abroad, especially to developed countries and markets known as drug consumers.
