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The power passed to the people

On the culture of blogs, Nahum Barnea and the media - the people get the shallowness they want, maybe the solution is actually to improve the level of reports in the media?

Journalism Festival. From Wikipedia
Journalism Festival. From Wikipedia

The delicate relationship that is forged between the blogs and the press is not a marginal phenomenon or a passing trend that fell on us from the sky, but part of a deeper general trend that means the media is getting closer to the people to the point of blurring the boundaries and making the ground more and more thin. Shallowness as it is expressed in the internet blogs is not the problem, it is only a symptom on the way to a fatal disease.

Nahum Barnea recently published (Yediot Ahronoth 9.10.09) an article in which he condemns the blogging culture. Barnea is indignant and says that "a blog is a gig that Man Dehu scribbles on a keyboard and sends to the blogosphere." There is no need for editing, no need for summaries, no need for kitbag questions and fact-checking", and at the end of the article he raises the concern or wondered whether blogs are actually the journalism of the future that threatens the existence of classical journalism.

tumbler! Wake up and see what is happening around you. Blogs are not the future of journalism as you feared, blogs are already the present. After all, the press does not bring news as it really is, but as the reader wants to receive it, and you yourself do not run a journalistic column in the classical sense of the word, you run something more like a blog.

The media today is closer to the people than ever before. News broadcasters speak to us in simpler language more and more, and even spice up their words with slang. They address us at eye level, without high words and try to woo us with spicy anecdotes. In the consumer editions on television, the broadcaster speaks like a close friend sitting in your living room and recommending or not recommending a product he bought yesterday. "That they won't work on you", says our virtual friend from the TV over and over again, because he himself is not part of "them" - those who want to work on you, he, on the other hand, is under the category of the best friend who sits in your living room and makes recommendations.

It all began with the advent of the age of capitalism which made the press turn from a source of information into a product. A product that needs to be kneaded, chopped, shaped and wrapped in beautiful packaging that will be convenient and user-friendly (below the reader), this is in order to survive in the sea of ​​identical products on the market. The reader, in turn, chooses the product (that is, the news story or the newspaper) that most interests and intrigues him. In this tangled web of relationships, it is no longer clear who needs more - the reader to the journalist, or the journalist to the reader, since the reader receives from the journalist information about the reality surrounding him and at the same time dictates to the journalist what to talk about, and how to present it.

The key word here is "interactive". The media has learned to understand that in order to overcome the barrier of indifference of the modern reader who is under the attack of an endless flow of information, it must conduct a two-way interaction with him. She should see him as a full partner in selecting and bringing the news, and an integral part of the board of decision makers.

The power has passed to the people and when the people see in the evening edition the 'most documented news', or the 'most watched news', they feel that they have contributed their part to journalistic activity. After all, he was there when it happened, he chose for himself what news he wanted to receive.

The evidence of this fundamental change can be seen everywhere. On online news sites, as well as in the printed press, the system calls on everyone to send news, comments and clarifications to the "Red Mail". 'Come and participate in the journalistic activity', the editor calls, 'Come and be a part of us'.

If so, why are you surprised, Mr. Barnea, that the little citizen one day got up and cracked a blog, got up and pretended to address his important words in front of the nation. After all, you and your colleagues have accustomed him to think that he really has important things to say to the nation. You got him used to being part of the decision makers of the media industry. If he wants to hear about Ninet's new one now, and not about launching a spaceship to Mars, then that's what he'll get in prime time. Because he is the customer, and the customer is always right.

The only question is whether in the future, before every news release, Zvika Hadar will come on stage and from a colorful and shiny hall offer us to text the number 1 to hear about the murder in Tel Aviv, 2 to hear about the robbery in Be'er Sheva or 3 to hear about the new survivor winner. I can already imagine Hadar urging us on, "Come on, there's a close fight between the article about the murder in Tel Aviv and the article about the survivor. Choose with the help of the SMS which article you want to see today in the main news release, it's time to decide!"

So what did we have here, an entire generation that is sure that articles on the subject of "Ninet Sholattttttttt" are legitimate and deep, a poor connection between the media and the masses that is based, of course, on financial interests, commercialization of the journalistic establishment, irresponsibility of those who have the power and of course the connection between capital and government - Media, because the rich keeps getting richer, the dumb keeps getting dumber and no one learns a lesson from the whole story.

Suggestions for improvement - to raise the standard of news and articles instead of constantly lowering it to reach the lowest common denominator, to instill in journalists and media people a sense of a heroic mission instead of the narcissistic sense of power that unfairly surrounds them today, and the most important thing is to learn the new culture that has emerged and risen to it, because fighting is just And condemning her will achieve nothing.

On the same topic on the science site

12 תגובות

  1. Yael, you are missing the point. The commercial media must bring in money and therefore, by its very nature, serve commercial and other interests. In addition, a journalist like Barnea depends on personal connections and after so many years at the top of the journalistic pyramid, or close to the top, he is inevitably biased in a certain direction. And if not him, then apparently other senior journalists. Bloggers do not have this obligation - they can write what they see with their eyes, and not through the filters of advertisers, TV networks, Mr. Moses and Co., etc. There are indeed bloggers who write whatever they want, and do not take the profession seriously. But there are many investigative bloggers, who are in the field, and bring reliable and detailed information.

    One more thing: while the old mass media (press, television) spoke from a position of absolute authority, and therefore put us all in a position of "take this and you will know", the new media - blogs, Twitter, YouTube - forces readers and viewers to decide for themselves what is real , helpful, right, moral. So there is real potential here to improve society, and not the other way around.

  2. Most people like shallow programs and messages, because they are shallow people.
    (Want hot dogs?)
    Shallow or stupid or just don't want to think when you can use force, and usually greedy. Like that, such a breed. There are some who don't, but too few, and they will gather in several sites just for them.
    Then they will drop some bombs on A and some on B, and there will be a little less of all types.

    The technological progress of the few makes life easy for everyone. Even for the wicked.
    And moral teachings - from the philosophers on closed ears. Neither in elementary school nor in high school.
    Baboon breeders. And not only here.

    There are currently no solutions. But you should not have children, and if you do, at least with someone of your level. and hope
    Genetics still needs to provide solutions to some issues of character and intelligence.
    And she will give. Or then we will see the debates about the separation of populations, and about the difficult ethics of recognizing reality, where not everyone is equal.
    If there is a reasonable place left to live in Israel by then, maybe it would be worth something.

    By the way, Yael Petar, you have good articles :}
    to Nazis, viruses, and talk about the world's Rome, n_israeli18@yahoo.com

  3. Raoul,

    I have also heard this statement many times. Perhaps this is due to the fact that we have not yet fully analyzed the human brain in all its complexities, but as you said, we have not yet fully explained the universe either. In any case, there is no doubt that psychology is an essential and useful thing and in the near future, a great improvement in the field is expected.

  4. Pine,
    Right. It's good to know that there are people here who also listen to other people and not just themselves.

  5. By the way blogs
    I try to read sometimes
    And not infrequently I come across some mathematician or chemist who calls currents in psychology pseudoscience
    I guess because it's not something as obvious as math or chemical formulas then it's hard for people
    get into it and that's why they cancel it
    Because even on physics we can go as far as to say that nothing exists

    P.S. When they themselves refer to psychology, they change it to philosophy

  6. I just gave an example
    Although I really enjoyed the article
    By the way, you already mentioned once that in reality shows the viewer is allowed to think that he is saving the day
    And it's basically the same idea

  7. Barnea is stressed because suddenly he has competition. The blogs compete with the shallowness and stupidity of the written press (which of course was only one of its many products), and vice versa.

    And as we mentioned here before me, there are quite a few good and quality blogs. It all depends on the specific writer, and not a postman at the hostel that gives him a platform to publish his words.

  8. In most of the blogs I read, the writing is more professional, more to the point and deeper than Barnea's writing.

  9. Barna is wrong
    I personally hate coming across blogs because most of them are stupid people, in short I will not repeat what is written above
    But there are also blogs I'm looking for
    http://www.notes.co.il/greengross/index.asp

    PS Another stupid thing is the talkbacks that confirm the writer
    Example: Great article, my father
    : For a change I agree with you

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