Also: new chairman of the Board of Trustees of Tel Aviv University; Imaging Center at the Technion Faculty of Medicine
A team of three students from the Technion, who About two weeks ago, he won first place in the Middle East and Africa region in a Google competition (Google Online Marketing Challenge ), has now won first place in the world in another category in the Google competition - Social Impact Award, for the best campaign for a non-profit organization. In addition to laptops and an invitation to present the winning strategy at the Google offices in London, where the team won the regional competition, the Parah organization will now receive a prize of $15.
The three students - Alex Zhitnitsky, industrial engineering and management student, Oshri Rosenhak, aeronautical and space engineering student, and Boris Friedman, physics student, and the supervisor Prof. Mishna Sharit Moldovan from the Faculty of Industrial Engineering and Management - promoted the Parah mentoring project for three weeks by Digital advertising using Google AdWords. During the activity, they achieved wide exposure for the association, and contributed to the addition of more than 150 new volunteers to the organization.
As part of the competition, each team, which included up to six students, received a budget of $250 to advertise a business or non-profit organization on Google AdWords, for three weeks.
Associate Professor Sarit Moldovan says: "Due to my work in the field of marketing, I know the competition, but until this year no student has contacted me about it. This year, Alex, who works as my research assistant, asked me to guide him and the team and of course I was happy to do so. As a start, I directed them to an academic article from which they could learn and draw conclusions regarding the way of working in their campaign" (the article: Kronrod, Grinstein, and Wathieu, Journal of Marketing, 76(1), 2012).
Alex Zhitnitsky says: "When we thought about a business we could work with, we were looking for an aspect of contributing to the community, and Parah is the first organization that came to our mind, when our goal was to recruit students to take part in the program. In formulating the ads, we relied on the conclusions of the authors of the article that we received from Prof. Moldovan - the main point of which is that when the search term shows a previous interest in the subject, ads with assertive wording are more effective, and when the search words are more general, it is better to use neutral wording. Therefore, in specific search words such as "scholarships" or "volunteering" we used assertive wording, and in more general words, such as names of universities - in neutral wording.
The subcommittee on space issues of the Knesset visited the aviation industry
The subcommittee on space, chaired by MK Ze'ev Elkin, today toured the Aerospace Industry's space plant, whose main activity is in the field of manufacturing and launching satellites. Knesset members Ze'ev Elkin, Avraham Michaeli, Robert Tibiev and Daniel Ben Simon participated in the tour, as well as the committee's staff.
The main part of the tour dealt with the final preparations for the launch of the Amos 4 communications satellite. The satellite, which is currently being worked on around the clock to finish its final preparation, will soon go abroad for a series of final tests and assembly of final systems, and will be launched into space towards the middle of 2013.
Ofer Doron, director of the space plant, described the development of the "Amos" series of communication satellites and noted that over the years the weight of the satellites increased as well as the complexity of the communication components.
The CEO of the Aerospace Industry, Yossi Weiss thanked the members of the Knesset and the ministers of government for their active support of the space program in Israel and added: "Amos 4 is the largest and most sophisticated communication satellite built in Israel and will allow the communication space company to serve customers in Asia, Europe and Africa. The members of the Knesset were also presented with the technological leap in the implementation of the Amos 6 satellite, the satellite which the Space Communications Company recently decided to purchase from the Aerospace Industry and whose launch is planned for 2015."
MK Ze'ev Elkin, chairman of the committee, concluded by saying that he was "encouraged that in this tour we can look forward to "Amos 6". He thanked the government of Israel for its support of the Israeli space program and at the same time added that the subcommittee on space will make sure that the government meets its obligations.
The search committee chose Prof. Jacob Frankel as the next chairman of the Board of Trustees of Tel Aviv University
The search committee established by the Board of Trustees of Tel Aviv University unanimously decided to recommend Prof. Jacob Frankel as the next chairman of the Board of Trustees. The search committee was chaired by Harvey Krueger, the current chairman of the university's board of trustees.
Prof. Frankel, former governor of the Bank of Israel and laureate of the Israel Prize for Economics, serves as chairman of JPMorgan Chase International Bank and chairman of the board of trustees of the "Group of Thirty" (G-30). In the past, Prof. Frankel served, among other things, as head of the Weisfeld Chair at Tel Aviv University and as head of the Rockefeller Chair at the University of Chicago.
After the appointment is approved by the Board of Trustees of Tel Aviv University, Prof. Frankel is scheduled to take up his position on January 1, 2013. Until then, Harvey Krueger will continue to serve as Chairman of the Board of Trustees of the institution.
The president of Tel Aviv University, Prof. Yosef Klefter, welcomed the successful selection of the search committee and said that he is convinced that Prof. Frankel, who is credited with extraordinary achievements in the national and international arena, will contribute greatly to the continued development of Tel Aviv University.
A new behavioral imaging center was inaugurated last night at the Faculty of Medicine at the Technion thanks to a donation from the estate of Carla and Dr. Hugo Elsbach-Hertzdahl. The event was attended by the vice president and CEO of the Technion, Dr. Avital Stein, Mr. Fred Altman - administrator of the estate of Karla and Dr. Hugo Elsbach-Hertzdahl, Prof. Rafi Biar - Director of the Rambam Medical Center, Prof. Eliezer Shalu - Dean of the Faculty of Medicine , Prof. Edo Perlman - the former dean of the Faculty of Medicine, the architect Zadok Sherman, Dr. Ofer Shankar and the director of the Center for Images and Behavior Dr. Adit Zis-Tovi.
Dr. Avital Stein said: According to the prestigious Shanghai ranking, the Technion is ranked 78th in the world. A higher position than many good universities in the whole world. Thanks to the contribution of good people like Carla and Dr. Hugo Zikram, the Technion manages to stand at the forefront of Israeli academia and to face with great success even against academic institutions with more resources and richer than it.
The dean of the faculty, Professor Eliezer Shalu, said that the establishment of the center makes it possible for the first time to bridge the gap from the cell level to the whole animal in a variety of research areas in the life sciences: cancer, diabetes, blood vessel development, atherosclerosis, cardiac research, stem cells, tissue engineering, neuroscience, diseases neurology.
The Director of the Center for Imagery and Behavior is Dr. Adit Zis-Tovi and we are part of the Research Infrastructure Unit of the Faculty of Medicine, headed by Dr. Ofer Shankar.
