Tnuva and the Davidson Institute for Science Education in a unique activity for the holidays: a summer edition of riddles from the 'The Brain' app on the milk packaging * answer the scientific riddles as quickly as possible and participate in a prize-bearing competition
Tnuva and the Davidson Institute for Science Education, the educational arm of the Weizmann Institute of Science, are embarking on a joint and unique initiative with the aim of making the field of science accessible to children and youth. As part of the collaboration, a limited edition of Tnuva milk packages will be launched, on which riddles from the world of science are taken from the popular 'The Brain' application that was launched by the Davidson Institute a few months ago and has so far accumulated half a million downloads.
This is an educational and enriching added value activity for the holiday period, which invites the whole family to participate in a prize-bearing scientific riddles competition. The riddle will be published on Tnuva milk packages 3% liter and 3 liter XNUMX%.
As part of the activity, those who solve the riddles that will appear on the milk packaging will send their answer by SMS message to the number that appears on the side of the packaging. The solvers will receive a return message with a link that leads to a web application of the brain application in a special version containing 10 puzzles from different fields of science. In the web application you will have to answer the riddles and accumulate points, where the goal is to answer them all correctly as quickly as possible. The application is based on a combination of an innovative and up-to-date platform, a high-level user experience and rich content from the Davidson Institute.
In the activity, which will take place for a month, there will be hundreds of winners of a voucher for a basket of Tnuva products and a family entrance ticket to the Davidson Institute's new summer exhibition at the Science Garden Museum "Secrets of the Sea" - an interactive and experiential exhibition that offers an in-depth look at the underwater world, the secrets kept on the seabed and the latest scientific discoveries About the sea world.
Ariel Hayman, CEO of the Davidson Institute for Science Education: "The idea behind the initiative is to take something found in every home in Israel, such as milk cartons, and utilize its availability for the benefit of scientific-educational content at eye level for the whole family. The Davidson Institute sets itself the goal of connecting as many people as possible to science, in an accessible, friendly and intriguing way."
8 תגובות
Herzl
I think you are missing the point.
The connection to the Weizmann Institute is designed to create a mental connection between science and milk for older people. As if to say in an unacknowledged way "the science" says that milk is good. And it's not just done now, today there is a strong movement of vegans and non-vegans who claim that milk is unhealthy. (We won't get into an argument about who is right) Add to that a criticism of the poor conditions of the cows. All this stresses Tnuva.
For the same reason it is important for Coca-Cola to sponsor sporting events, in order to create a connection in the brain between the drink and sports and health.
It starts with this kind of "collaboration" with a scientific institute and continues with donations and reaches the point of commissioning studies. And this is not an imaginary scenario at all.
Therefore, if you want to maintain the credibility of science in the eyes of people, you must maintain a firewall between commercial companies and scientific bodies.
post Scriptum
I have no complaints to the site about the report itself.
Although it was also possible to refer to this aspect of the story.
To Asaf and Avi: What is happening here is that Tnuva is exploiting the Weizman Institute and its scientific content for Tnuva's business advertising. If you don't understand that using the name of a scientific research institute by a commercial company is wrong, then you are probably scientists floating in the clouds.
Understand: the goal is to get children addicted to Tnuva products, and to make them demand that their parents buy Tnuva products. The middle one is the name of the Weizmann Institute.
Lavi: I think the publication was justified, but one should have thought about the meanings and added an editorial paragraph accordingly.
I didn't understand why the site's trust was damaged as a result of a story about a project to spread science in an original way?
to "Herzl"
Not every time we do something that goes against your views there are ulterior motives. Sometimes you just do things. Even if they are against your opinion. A carton of milk reaches millions of people. Meaning - a milk carton is advertising media. point.
This is how you lose trust in an important website!!!!!
I did not receive compensation for this publication, however, it goes without saying that this is chronicle news. Indeed, I rarely post such news, so every one I post seems unusual.
Please indicate at the top of the article that this is advertising content
and not in a scientific document
Davidson Institute? Serves as Tnuva's publicist?? for money??? Or maybe free???? Or maybe there is someone close????? to the chinese??????
So if every time Tanuva uses the name "Davidson" the person after whom the institute is named turns over in his grave, he has already died!
Just disgusts me.
The institutional rot that turned our country into a banana republic also reached the Weizmann Institute. And probably the heads of the institute won't even understand why it disgusts me. We will hear all kinds of justifications and excuses. disgusting.