Lauren Charperna, Dassault: One of the trends we see in the high-tech world is the integration of electronics into plastic systems. Plastronics is an evolution resulting from the XNUMXD printing that allows the electronics to be integrated inside the device
Many of the displays at CES focus on products and end-user experiences. But behind every finished product that is presented at the international exhibition and represents a technological breakthrough, there are thousands of ideas that have been tried and failed, an implementation process that becomes more and more complex every year, and dozens of rounds of revisions. Dassault Systèmes, the 3DEXEPERIENCE company, provided a look behind the scenes of the products and this complex process of developing the next technology at the exhibition.
Lauren Scharfarna, Senior Director of High Tech at Dassault Systèmes, what trends do you see in the field?
One of the trends we see in the high tech world is the integration of electronics into plastic systems. Plastronics is an evolution resulting from the three-dimensional pattern that allows the electronics to be integrated within the device.
We work with companies like the German miele, and V-ZUG in Switzerland. They develop smart devices such as washing machines, dishwashers and ovens. Now you have the brain in the machine itself, but also in the cloud is a brain that is going to calculate data to provide additional services to the end consumer, for example connecting the washing machine to the cell phone, services for preventive maintenance, maintenance and more.
What is the impact of these trends?
"What is important is to see the business transformation taking place in the market, in which companies move from selling devices to selling value-added services. For example, when using the washing machine, you can pay according to the use of the machine and not pay for the machine itself. Like Spresso does. This is a big trend in the market that affects all industries, this is how we see car companies moving from car manufacturers to transportation and mobility service providers"
"The consequences will be that we have to think about the systems in a different way. To think not only about the product but about the global experience, and not just be an owner of the company but part of an ecosystem of companies and services. An example of this - transportation services will be connected to the city, connected to the infrastructure and the end user through mobile phones. All of this requires different applications to model the experience of these comprehensive systems."
This trend of integrating computing into home devices, such as personal assistants and IoT components, creates new challenges for manufacturers. A new level of cooperation between teams from different fields is needed to succeed and produce such a complex product - for example between the electronics development team, software development and mechanical engineering.
What is your response to this trend?
"We help companies carry out the electromechanical integration of their product, through the ability to integrate the electronic board into the mechanical device, when there are more and more complex problems to solve due to the miniaturization of products and the emergence of new technologies such as plastronics"
"We do this through a system that first allows us to understand what their customer requirements are, and then plan and verify the feasibility of new ideas for user experience. We have applications that make it possible to understand the market, using information that comes from it, applications for connecting different entities in the organization to come up with new ideas, and then it supports the quantification of the ideas and the engineering of the experience - starting from a functional description to define what services you want to provide to customers, to full engineering of the systems so that they provide these features and capabilities. We also provide applications to verify these experiences - by performing a realistic simulation and virtual reality. Here at the CES conference we present a combination of virtual reality with other technologies such as HTC. This is a cross-industry experience."
A simple connection between the design and planning applications of Dassault Systèmes and the virtual reality system of HTC, allows engineers and customers to experience their designs in XNUMXD at an early stage of planning: "Virtual reality has expanded beyond consumer applications. It is now establishing itself as having a strategic value in industry and business for making more informed decisions," said Olivier Rivet, Vice President of High Tech Industry, Dassault Systèmes, referring to the new collaboration with HTC. "Virtual reality, combined with our dedicated industry solutions on the 3DEXPERIENCE platform, provides a new and intuitive way to push the limits of creativity. Designers and engineers can create a closer connection between a product's aesthetics and its technical requirements, while marketers can have a greater impact on the user experience with the addition of a personal and emotional touch."
The realistic simulation capabilities are one of the powerful tools that Dassault Systèmes makes available to manufacturers, especially following the purchase of the CST company for electromagnetic simulation. For example, it is possible for the manufacturer to verify the flow of data in the conductor connecting the screen of a laptop to the body of the computer when the computer is folded or when it is in working mode. It is also possible to check the heating of systems and the effects of electromagnetic radiation on the user and systems in the immediate environment.
How do the manufacturers of XNUMXD printers fit into the field?
XNUMXD printing changes the way products are designed and we provide unique technologies that will be able to define the properties of a component, what are the pressures that the component will withstand, what are the pressures in terms of resistance, so that our technology can automatically provide the best design according to these limitations for XNUMXD.
Dassault Systèmes is actually a company that traditionally grew in the worlds of cars and planes, how did Dassault become a player in the world of high tech?
Sherfarna: Dassault Systèmes is currently a company that provides software for the development of experiences - we help companies define experiences from the concept to the planning, through verification to the operation of the user experience. In the high-tech industry in particular, we provide solutions that make it possible to create cooperation and connection between different areas and factors in the company, as well as with the suppliers. In doing so, we enable imagining new experiences, sharing new ideas between the parties, and connecting them to turn them into a product.
