Google's algorithm and its implications for website promotion

Google's algorithm and its implications for website promotion

Google's algorithm is a kind of valuable treasure, when the entire community of website promoters works to try and draw the map that will lead to that treasure. In every short period of time, Google reveals another detail of information about the algorithm, or people on behalf of Google, contribute another part to the creation of the map, when they intentionally (or unintentionally) emit things that were not known about Google's algorithm until now.

The reason for the big buzz around Google's algorithm lies in its important and decisive role, both For web promotion and marketing companies And for the website owners - the algorithm determines the position of the results on the search results page.

This is how it turns out, the lucky shard, who will manage to draw the complete map leading to the treasure, that is, crack the algorithm and adapt the sites he promotes to it, will manage to lead those sites to the highest places. But just before you, as readers of these lines, take on the challenge to try and crack the algorithm, it is important to know that Google does not rest on its guard, and in every short period of time, it adds updates and makes such and such changes to the algorithm - thus cracking the algorithm in its entirety, this Probably not something we will witness in the near future, at the same time, promoters who work hard to collect as much information and details about the algorithm as possible, make sure to follow the changes published by Google, and of course, also work to implement the information in practice, achieve better results than promoters or Other web marketers.

How does the algorithm affect the site's position?

The positions of sites in Google change over time, and the owner of a site that is on the first page for a certain keyword, can discover one morning that that site has "decreased in size", and is now located on the second page. Because the position of the site in Google has a great influence on the number of surfers entering that site. The reasons for the decrease in the position can be affected by a wide variety of factors, among others: the frequency of site updates, the quality and relevance of the content, internal and external links, etc.. But there is also another reason, which can cause a decrease in the site's position, and that is an update Google's algorithm - Therefore, in such a case, the action that the website owner should perform is to contact professional website promoters (who are among those who make sure to collect and group every piece of information or update regarding the algorithm and implement it), when those promoters will check the website, find the causes of the decrease in the position , and will take actions that will return the site to its position, and even to a higher place.

Meet Rankbrain

In order to order and sort the search results effectively, Google uses an artificial intelligence system called Rankbrain. This important information was disclosed by Google about 3 years ago, when until that time, all the details regarding the mechanism of Google's algorithm were confidential. In a Bloomberg article it was announced that the artificial intelligence is able to understand the searches that are typed into the search engine. In cases where Rankbrain encounters, for example, unfamiliar words, it has the ability to make a hypothesis about the meaning of the word, in accordance with previous words and concepts it knows.

Panda and penguin - not only in the zoo

The year 2011 is indeed far from us (especially in terms of progress and technology), but it is still remembered as the year in which Google made a large and significant algorithm update - the Panda update. This update significantly changed the field of website promotion, because it caused significant damage to websites, which did not pay attention to the quality of the content, its relevance or its degree of originality. A year and two months later, Google made another significant algorithm update - the Penguin update, the main victims of this update were websites, whose promoters used improper promotion methods. The goal of the two updates that were made to the algorithm is to allow quality sites, which are valuable to surfers, to advance in the search engines, at the expense of sites that do not meet the standards.

The issue can be summarized by the fact that Google's algorithm, as well as changes and updates to the algorithm, have a great influence on the site's position in the relevant keywords, and as part of this also on the amount of surfers' visits (traffic) to each site. Therefore, it is very important to follow updates, or to work with promoters and marketers who make sure to keep and implement any such update, in order not to be left behind.

Promoted content in collaboration with Imojo

About the author

Benchalter Shay

Founder and CEO of Imojo. Engages in consulting and SEO issues and mainly in researching technologies and various promotion strategies. Lives internet marketing and is very interested in researching technologies that exist in the world. In 2010 Shai founded Imojo Digital Marketing which offers digital marketing services to a wide range of companies and businesses.