Aya is a writer

Dr. Aya Sofer, director of IBM's research laboratory in Israel, was a guest at the high-tech Silicon Club managers' forum: "Besides the many advantages, there are of course also challenges that are not easy, such as a built-in bias in models or data, or the creation of fake news and its use to bias public opinion. To combat these, we must adopt ethical information standards for the use of artificial intelligence - and educate consumers to use it critically."