And on the other hand, a new review: constant growth in the fixed satellite market, but this is for the purpose of high definition television
Within three years, more than 16 TV-watching households across the United States will be using more of their home broadband Internet connection than they currently use their TV receivers. This is one of the key findings of a new survey by the In-Stat company on TV viewing, media and habits of using online services. All participants in the survey have a broadband connection to the Internet, a TV receiver and all are over 18 years old.
"The stable and profitable subscription television services as they are known today face competition from online and mobile entertainment services and from the side of high-quality packaged products such as high-definition discs in HD-DVD and Blu-ray formats," says Gary Kaufhold, an analyst at In-Stat. "The nature of what the public today calls "entertainment" is undergoing a profound change in which the ability to share content instantly with friends and family members and all those connected to social networks creates micro-communities of users that replace the traditional sources of entertainment such as television broadcasts as we have known them until today. As more quality materials become available online, sophisticated consumers are looking for ways to reduce their monthly bills in this area by getting most of the content online."
The In-Stat survey also reveals:
- Up to 30% of the respondents are willing to give up a subscription to cable or satellite TV and use the Internet to watch TV.
- 42% say that they do not get enough international news from the television channels they watch today, even though there are several hundreds of channels available.
- Almost 40% of respondents said "this is the first time we are hearing" that analog terrestrial television broadcasts will be discontinued throughout the United States in February 2009.
Europe: More children and youth are on the Internet than watching TV
From the results of a new study by the European Association for Interactive Advertising, it appears that children and youth aged 16-24, who are a very significant target audience in terms of the audience watching television commercials, are currently using the Internet more and less on television.
The study, which was conducted among 7,000 people in 10 countries across Europe, shows that 82% of 16-24 year olds use the Internet between five and seven days a week, while only 77% regularly watch television, a 5% decrease compared to the data of a similar survey conducted a year ago.
New review: constant growth in the fixed satellite market
Euroconsult, a company specializing in international research and market analysis in the field of satellite broadcasting and digital broadcasting, published the summary Her last review is hers World Satellite Communications & Broadcasting Markets Survey, Market Forecasts to 2016, from which it appears that the fixed satellite market continues to grow at an adequate pace mainly due to demand for digital entertainment and especially thanks to emerging digital markets.
Communication networks of commercial companies, the growing demand for military communications and the increase in the use of broadband satellite internet also contribute to the increase in demand for fixed satellites.
Euroconsult believes that the fixed satellite sector grew in terms of demand for respondents by 5% and 8% thanks to emerging digital markets, which occupy a particularly important place in the development of fixed satellite communications
The Euroconsult study divides the world into twelve regions and indicates that the increase in demand for respondents in seven of the twelve regions was higher than 6% and even higher by 9% in Russia, by 19% in Central Asia, by 13% in the Middle East and 9% in North Africa.
Euroconsult's analysts predict that the bubble satellite market will reach revenues of 11.2 billion dollars in 2016, with Europe at the top of the list continuing to lead with a market worth 3 billion dollars. The company's analysts believe that, together with broadband internet services, the total revenue will reach 206 billion dollars in 12.5.
