A new campaign for the Cancer Society's "Hand for Recovery" organization, which includes women who have defeated breast cancer and volunteer to help new women who have just been diagnosed. The slogan leading the campaign is "Together we can win" * Served as a free public service
ICA
The Cancer Society is coming up with a unique and original press campaign for the organization "Yad for Recovery", which includes volunteers who have faced breast cancer and defeated the disease. Women of different ages and professions from all over the country participate in the campaign, who are part of the hundreds of women who beat breast cancer and volunteer to help new women who have just been diagnosed.
The campaign will appear this coming weekend, in a staggered manner for several months in the national and local press as well as in weeklies and women's magazines and will even be accompanied by the distribution of thousands of leaflets and posters that will be distributed and hung in various centers throughout the country.
The campaign is coming up towards the end of the month of October, World Breast Cancer Awareness Month, with the aim of providing a response to women in whom the issue has aroused the need to receive help and support, as well as with the aim of preserving the awareness that arose during the month of October and will be accompanied by extensive public relations activities.
The campaign was carried out voluntarily by a talented team of creators who volunteered for the task and the purchase of the media, the production of the flyers and posters was made possible thanks to the generous donation of Roche Pharmaceuticals Israel Ltd.
Photography: Eshel Ezer, studio management: Liat Mochanik, production: Michal Monka, design and art direction Chen Ziv, p. Photographer: Guy Seltzer, styling and dressing: Sharon Danon, make-up Ira Lipkin and Sarit Sharsi for Eyal Make-up, hair design by Dana Sawiri for Solo, p. Production by Maya Feldeblom, PR and project management: Nava Einbar.
The clothes for the photo shoot were borrowed from Castro, ML and Gera.
About the organization Yad for recovery of the Association to fight cancer
"Yad - for recovery" was established by the Cancer War Association as an organization of women who have recovered from breast cancer and provide a supportive hand to women who have just fallen ill with the aim of helping them deal with the fight against the disease and win. The support is conducted in personal meetings and by telephone. Female volunteers undergo special training designed to equip them with tools that will help them give strength and hope to women, with a deep understanding of the concerns and difficulties. Women who wish to volunteer, or to be helped by one of the hundreds of volunteers, are invited to call tel. 1800-36-07-07
Breast Cancer Israel 2006
Breast cancer is the most common malignant disease in Israel and the Western world in general. According to the data of the Cancer Society, about 4,000 women are diagnosed with breast cancer every year and about 900 die from the disease. One out of every eight women in Israel may get breast cancer, and the earlier the disease is diagnosed, the more likely it is to be cured to about 90%. From the data of the Cancer Society, it appears that the number of women who recover from breast cancer is steadily increasing thanks to early detection and thanks to the improvement of treatment methods and the widespread increase of awareness in Israel.
October 2006 - breast cancer awareness month
As part of increasing awareness of the disease, the "Breast Cancer Awareness Month" is celebrated in Israel at the initiative of the Cancer Society every year in October, at the same time as the rest of the world. This month, the Association for the War of Cancer organizes events to increase awareness of the issue and maintains a number of collaborations with bodies and companies in Israel. In this framework, among other things, there is a study day for women who have faced breast cancer called "Celebrating Life" and a special study day for women who are at high risk of getting breast cancer and ovarian cancer. Also, the Association for the War of Cancer is embarking on a wide-ranging awareness campaign focusing on the importance of early detection and methods of breast cancer treatment.
During the rest of the year, the Cancer Society works on a variety of initiatives, for example, the Cancer Society initiated the national program for the early detection of breast cancer, through mammography, which is currently operated in cooperation with the Ministry of Health and the health insurance funds.
The association purchased a mobile mammogram whose purpose is to reduce gaps in compliance with the examination that has the power to save lives, also among women living in development towns, new immigrants, women in the Arab villages and more.
The association produces awareness campaigns to promote breast cancer awareness, takes care of improving the methods of treatment and rehabilitation of breast cancer patients, funds the establishment of breast health centers and funds dozens of standards for nurses and social workers to coordinate breast cancer treatment.
