The place where memories go to die

Very important: the current record includes a thought experiment at the very beginning. If you are reading the entry in google reader or on the main page of the blog, do not continue reading without entering the full entry and following the instructions from beginning to end.

playing cards. From Wikipedia
playing cards. From Wikipedia

Let's do a little thought experiment. Imagine that the white shape of a small playing card appears in the air between you and the computer screen. It has no color nor is there anything written on it. But it pulses slowly, expands and contracts at a measured rate, and grows larger and larger until it fills the air in front of you. And still this card is completely white.

And now, imagine the drawing on the surface of the parchment beginning to emerge against the white background, while the color spreads and flows along it and trickles down from top to bottom, illuminating the frame and the writing in the corners.

Remember the card you saw. We will use it at the end of the record.

In an interview with nrgMaariv, Israeli sensory artist Leopardod Harel told about guided imagery exercises he conducted with students at an art school. Harel asked the naive students to draw whatever came to mind. When the drawings were revealed, a surprise awaited the students: they had all drawn eyes, in one form or another.

The reason? Very simple: behind Harel hung a board on which the letter 'Ein' was written hundreds of times. According to Harel's claim, the letter entered the subconscious of all the students. They did not notice its existence, but the experiential message was received and recorded somewhere in the brain.

And now that place has been discovered, where memories go to die, but their remains may still influence our actions.

These subconscious memories are different from 'declarative' memories that we are aware of. Why statements? Because we can declare their existence. "I went to the beach yesterday," he reminisced, as well as, "I ate at Cinta Bar and it was delicious."

Declarative memories are created in an area of ​​the brain known as the hippocampus. If the area is damaged as a result of a stroke or brain trauma, the ability to form declarative memories is lost. People affected in this way are unable to form new declarative memories, and spend their entire lives forgetting what happened every thirty seconds or so. But some memories remain in the subconscious, as a faint remnant that they themselves do not know of its existence. Only the body remembers.

One of the most impressive proofs of the separation between declarative and subliminal memories comes from the case of Henri Gustave Molaison. Henry's hippocampus was removed at a young age, in order to prevent the appearance of repeated epileptic seizures that threatened his life. Henry lost his ability to form new declarative memories, but he was still able to learn new skills, or develop aversion to certain scenarios (for example, from a researcher who hid a needle in his palm and wanted to shake his hand) - even though he did not remember the original learning experience.

A new study that recently appeared in the prestigious scientific journal Neuron reveals the place in the brain where subconscious memories are stored. This area is called the 'perirhinal cortex' and is adjacent to the hippocampus. The researchers conducted memory tests for people with amnesia - memory failure - and who have brain damage in the perirhinal cortex and other areas of the brain. In a typical test, subjects were given a long list of words such as table, chair, and spoon, and were asked to think about how pleasant each of them was. The subjects in which the perirhinal cortex was damaged did not perform well in these tests. Their subconscious memories, of the softness of the chair and the pleasant wall of the sun, were lost forever.

What is the significance of the discovery? From a practical point of view, not much. The fact of the existence of subconscious memories has been known for decades, and many people tend to use it for persuasive purposes: from travel agents to psychics. These memories are experiential, contribute to the formation of stereotypes and connections that we are not usually aware of and influence our behavior and choices in life in a wide variety of ways. And now that we know where to find them, the neuroscientist community can attack the 'new' area and examine how it does what it does, how the information is stored there and how it can be influenced. And perhaps, in many days, the new discovery will allow us to have better control over our choices, and the degree of influence that others have on us.

Until then, we'll have to make do with what we have.

Oh, and the card?

red.

heart.

Queen…

or three…

And sometimes there are people who actually think of Ace, but they are special children.

was i right Think about what made you imagine this particular card.

Have you reached another card, but close? Write in the talkback the card you saw, and we will make a distribution of the selected cards. That would be an interesting experiment in itself.

More of the topic in Hayadan:

65 תגובות

  1. 5 red clover.

    And about trying to guess what most people would choose: well, Vizzini's way of guessing which cup contained the poison was much smarter and more convincing.

  2. A black leaf ace,... that's what stuck out to me from the picture, I couldn't think of anything else...

  3. Ace came up, then I noticed it was because of the picture on the side (on the science website), then I deliberately changed to...
    5 diamond. 🙂

    Why?!

  4. Yes, I'm sure what it is... it's the advertisement on the left side of the cord blood bank... initially there are drawings of curved lines that resemble hearts... the entire advertisement is in red, even though the heart on the cards is red anyway,
    And the fact that the ad is female + the style of writing made us think of a queen

  5. As soon as you enter the article, a picture of Malka Lev Adam pops up for 0.0005 seconds, just no...

    Maybe something in the advertisements around?

    Or really your choice of words and descriptions… you say card and then speak in female….

  6. Thank you to all participants.

    It is worth noting that the article was originally published on my blog without the image of the cards at the top of the page.
    You are welcome to enter the blog (click on my name) and see the distribution of the elections there.

  7. LeopardDod Harel is a good magician. He deceives viewers who think there is a message to the subconscious and do not understand that there is ordinary magic here.

  8. Although it's hard for me to imagine something visually clear, but I was thinking about 7 black thread.

  9. Seven of black diamonds, only it doesn't exist, but I guess it's legal because a pulsing card doesn't really exist either..
    Very interesting article

  10. I thought of an ace, because of the picture, but then I switched and three red diamonds came out.
    Maybe because of the word "corners"? (for my hat...)

  11. At first I thought about a red heart ace and then I noticed there was a picture of a Shmuel parade ace so I changed the computer to 5 red hearts lol

  12. Even without words the majority would choose a red ace or a queen, from a young age we play cards and always want the red ace because it is the strongest except for the joker which is quite rare to get and also ugly and not so friendly to a small child, the queen is a motherly figure for every child and therefore occupied Subconsciously strong.
    That's my view

  13. Clover, without any number.

    I guess my choice was somewhat influenced by the card image attached to this column.
    It is possible that without the existence of the image, the choice of the character that would appear on the card was not limited to just one of the four symbols of the playing cards, but was open to any character.

  14. 1 black rhombus, but at first I thought of an ace (probably because of the picture that was at the beginning of the article) and then I changed it on purpose..

  15. I'm reading the article in science, and they put up a picture of some cards and the first ace turned up black. Of course I thought about that. Replace the image with an experiment that will work...

  16. interesting:
    I imagined a red heart ace.
    I can think of several reasons for choosing the heart (and consequently the color red):
    For example, the expression "It pulsates slowly, expands and contracts at a measured rate".
    The truth is that even the repetition of the word "white" that includes the word "heart" can have an effect.
    Phrasing things in the female gender (because it's a picture) can direct people to the queen.
    A phrase like "spreads and flows along it and oozes from top to bottom" gives an association of blood.
    The reference to the article itself - as it appeared at the beginning of the article, made me try to read the article a second time on your site.
    I saw that there appears before the article a picture of a woman with a crystal ball. Maybe this should also direct people to choose a queen.
    The 3 legs of the crystal ball lead to a choice of 3?
    Perhaps the word "in front of you" may also evoke an association of a queen?
    Do not know.
    Is there a "school solution"?

Leave a Reply

Email will not be published. Required fields are marked *

This site uses Akismet to filter spam comments. More details about how the information from your response will be processed.