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The FDA has approved the use of Wiliot's tiny chip throughout the food transportation stages

In the competition in which the Israeli company also won approval, a series of indicators were examined such as a uniform and seamless level of monitoring at no cost on the part of the customer and thus the ability to provide a smart solution that integrates into the supply chain independently and at no cost on the part of the end consumer

WILIOT'S CHIP. Public relations photo from the company's website
WILIOT'S CHIP. Public relations photo from the company's website

The American Food and Drug Administration, the FDA, chose the tiny sticker sensor developed by the Wiliot company as one of the most promising technologies in the world for monitoring the preservation of food quality and freshness throughout the entire transportation process from the manufacturer to the customer's home.  

The selection of Wiliot took place within the framework of the first competition of its kind, the New Era of Smarter Food Safety, during which a series of indicators were examined such as a uniform and smooth level of surveillance at no cost on the part of the customer and thus the ability to provide a smart solution that integrates into the supply chain independently and at no cost on the part of the end consumer.

Today, every year about 48 million people get sick as a result of eating unfresh food, which leads to hospitalization of 128,000 patients and 3,000 deaths. In light of these data, the FDA found advanced technological solutions that will help monitor food freshness by encouraging manufacturers to adopt innovative real-time monitoring technologies to ensure food quality and safety.

Wiliot IoT Pixels is a tiny and consumable computer, manufactured at a low cost, which can be attached to any product or packaging. Thus, it actually becomes a sensor that monitors various physical and environmental data through the use of artificial intelligence. The information is translated into practical insights used to improve the production process, supply and use of each product in a secure, private and reliable manner. In this way, products that were disconnected from the Internet throughout their production, transportation and consumption processes, become connected to the Internet and thus it is possible to monitor temperature indicators, measure capacity, movement and change of location, humidity and proximity to the destination. All of this will allow consumers to improve their ability to consume products in a safer and more informed way such as food products, medicines and more.  

At the root of the traceability enabled by the technology is the ability to follow, monitor and understand exactly under what conditions various food products such as dairy products, meat, vegetables and fruits were transported at each stage - from the factory or production line to the supermarket shelves and from there to the customer's home. In this way, it is possible to identify damaged edible products in a targeted manner and thus to identify in advance problematic points in the transportation process as well as to save unnecessary waste of food.

"The choice of Wiliot as a technology that promises to ensure the nature and quality of the food we consume accurately reflects our vision to use the most advanced technology to make sure that we consume the products around us in a healthier, better and more informed way while preserving the quality of the environment," said Tal Tamir, CEO Williot. "In a reality where every product becomes, through the tiny Wiliot sensor attached to it, connected to the Internet and allows for the transmission of physical and environmental data such as temperature, humidity, mobility, etc. and creates a real revolution in the way we use products that will allow us to have complete transparency throughout the entire transportation stages."

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