Comprehensive coverage

the beautiful face

21/10/2001
The area of ​​the brain that lights up at the sight of beautiful faces has been identified *"Our quick judgment about attractive faces is made in 4-3 seconds"

When our eyes catch the face of a beautiful person - a man or a woman - a series of electrical activities are "triggered" deep inside our brains and an accelerated flow of blood occurs. The exact area where this reaction occurs has now been identified using an advanced brain scanner.

In a report to the scientific weekly "Nature" and "Newscientist" the researchers said that the meaning of the find is also in the evolutionary aspect: beautiful-adjective, and those defined in our eyes as "attractive" and attractive, have an advantage in finding a spouse to establish a family nest, to tie ties with others and building social status.

Humans, just like monkeys and apes, live in very complex societies. The above advantage is expressed, throughout the evolution of the human race, also in health and strength - and this against those who are defined in our eyes as "less beautiful and less attractive".

The unique research was led by Dr. Knut Camp, from the Institute of Neuroscience and Cognitive Science at University College London. He noted that the findings shed light on the importance of the first impression we get from meeting other people. Our quick judgment about people "is made within only 4-3 seconds, from the beginning of encountering them".

The area of ​​the brain where the accelerated activity occurs when encountering a "handsome and attractive person" is in the brain stem in the lower part of an area known as the "striated nucleus".

Dr. Avinoam Raks, from the "Hadasa" medical center in Jerusalem explained that the nuclei are nerve regions, at the base of the brain, and not in its cortex. The "striated nucleus" (ventral striatum) enters into activity in animals - for example a dog - when it is rewarded by its master with food.

According to the author of the study, the same area of ​​the brain is also activated in drug addicts and compulsive gamblers, when seeing items related to their habits.

The researchers in London sought to find out if there is what they called a "social reward", for the appearance of an attention-grabbing face. The brain scanner was applied to eight men and eight women, who were asked to look briefly at 160 photographs of 40 different people and then rate the looks on a scale from 1 to 10 according to beauty and attractiveness.

It turned out that unattractive faces did not stimulate activity in the brain, while the "striated nucleus" was very active when looking at attractive faces, especially in front of a frontal photograph (and less so in a side view).

The responses to the facial expressions were not of a sexual nature. It also became clear that the brain "locks" on an attractive face within a few seconds: "it is a process of automatic information processing".

The importance of the findings is, among other things, for the development of advanced psychological tests. He demonstrated the speed with which people make judgmental decisions about faces that are foreign to them, ones that they encounter for the first time and leave a first impression on them.

by Alex Doron
https://www.hayadan.org.il/BuildaGate4/general2/data_card.php?Cat=~~~302834418~~~174&SiteName=hayadan

One response

  1. I don't know what the definition of judging a beautiful face is, but recognizing a beautiful face as such takes about half a second according to recent research.
    "Beautiful-degrees, and those defined in our eyes as "attractive" and attractive, have an advantage in finding a spouse to establish a family nest, to bond with others and to build social status", this is scientific proof that the person is racist and discriminates not on the basis of race but on Based on appearance, but since all humans suffer from this type of racism, no one will propose affirmative action...

Leave a Reply

Email will not be published. Required fields are marked *

This site uses Akismat to prevent spam messages. Click here to learn how your response data is processed.