The World Health Organization on Friday (9/5/03) urged the executives of food and beverage companies, including Coca-Cola and McDonald's, to play a key role in shifting the public's taste for a healthier diet.
Avi Blizovsky
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The World Health Organization on Friday (9/5/03) urged the executives of food and beverage companies, including Coca-Cola and McDonald's, to play a key role in shifting the public's taste for a healthier diet.
The World Health Organization warns that 60 percent of the 56.6 percent of deaths around the world were from non-communicable diseases such as heart disease, diabetes, cancer and lung diseases caused by smoking, lack of exercise and poor dietary habits.
"We believe that companies like yours can contribute greatly to the promotion of eating habits that will prevent diseases and promote proper nutrition and a proper lifestyle." The organization's CEO, Gro Harlem Brundtland, told executives from companies such as Nestlé, Coca-Cola and McDonald's. The member states of the World Health Organization are set to sign the first international agreement to combat smoking later this month, and this UN agency is committed to presenting a global strategy on nutrition and physical activity at its annual conference. In 2004, in preparation for the global plan, the World Health Organization holds talks with the heads of the food industry, with interest groups and member states.
A recent report issued by the World Health Organization and the Food and Agriculture Organization of the United Nations recommended cutting the amounts of fat, sugar and salts, and increasing the consumption of fruits and vegetables, and says that most of these changes will have an impact on the mortality rate from what are called "lifestyle diseases." The food companies protested These findings by saying that the American sugar industry, which opposes the conclusion of the report to limit the amount of sugar consumption to ten percent of the food the consumption.
"We want to see a real shift to cutting the amounts of sugar and salt in food. "We believe that consumers should have the basic right to know what they eat and what effect food has on them," Bruntland said.
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